ADMIN WANTED

BRONXINC SEASON #4

UNDER PRESSURE

Under Pressure from BRONXINC YK on Vimeo.

bronxinc x mcmurs Letter Press By : Anthusa A. ( MCMURS Letterpress ) - YK Video By : Gilang Kusuma (LEPASKENDALI LABS) Edited By : LEPASKENDALI LABS Song By : Lou Reed - This Magic Moment bronxinc.net

Being Happy Is Simple

We Cordially Invite you to the opening of a solo exhibition by

Farid Stevy Asta

Bahagia Itu Sederhana 

Being Happy Is Simple

Curator: Rain Rosidi

Guest Writer: Susi Johnston

Kendra Gallery - Bali

29th June - 29th July 2013

Opening: Saturday, 29th June 2013, 7-9 PM

Opening act: Cangkang Serigala, BBDK

Farid Stevy Asta's current solo exhibition is called “Bahagia Itu Sederhana” Being Happy is simple. Difficult, stress full situations sometimes give birth to simple, but liberating conclusions. At least that was what Farid Stevy Asta had in mind before his hashtag #bahagiaitusederhana (being happy is simple) appeared on social media. When Farid tweeted this hashtag on twitter after going through a peak moment in his social interactions, he found a mantra that could give him freedom: “being happy is  simple”. A mantra, brought to life through modern communications technology, which moved fast and could transcend all sorts of gaps, social strata and life problems, and at the same time, give birth to all kinds of creative work.

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In the process of preparing for this exhibition Farid hunted for words in between his other activities—playing in the band, designing graphics, and so on. He made some small booklets as a kind of log book, a tool for him to store words or sentences. Each word or sentence a person produces, whether it's through social media or advertising or a greeting, has already gone through a process of editing in the mind of the message sender. Farid collects these blurbs and puts them into his little books. These leather-bound books get filled with graffiti that become the raw materials for his own writings. This system is similar to the one he uses to write song lyrics. In his studio, Farid executes the words and sentences spontaneously on canvas. Much like a train of thought in psychoanalysis, he writes a word and then writes another word next to it, whose connectedness is subconscious. When he paints, he recycles the words as elements of painting, by sprinkling some words with lines to form fields. 

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Selama proses pameran ini Farid berburu kata di sela-sela aktivitasnya main band, mendesain grafis dan sebagainya. Dia membuat beberapa buah-buku kecil semacam log book, yang menjadi alatnya untuk menyimpan kata-kata atau kalimat. Setiap kata atau kalimat yang diproduksi oleh seseorang, entah lewat media sosial atau iklan atau ucapan, setidaknya sudah melalui proses editing dalam benak si pengirim pesan. Cetusan-cetusan kata itu dipungut oleh Farid dan dimasukkan dalam buku kecilnya. Buku bersampul kulit itu dipenuhi coretan-coretan yang bakal menjadi bahan mentah untuk tulisan-tulisannya. Pola ini sama dengan yang dilakukannya untuk menulis lirik lagu. Di studionya, Farid mengeksekusi kata-kata dan kalimat itu dalam kanvas dengan spontan. Mirip seperti kereta pikiran dalam psikoanalisis, Farid menulis kata dan menulis lagi di sebelahnya dengan keterhubungan di bawah sadar. Pada waktu melukis, kata-kata itu diperlakukan kembali menjadi elemen lukisan dengan cara membubuhi di beberapa kata dengan garis membentuk bidang. 

Rain Rosidi, Curator

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Farid tells us that this newly completed body of work represents a metamorphosis in his development. He uses the word “raw” with visceral glee. This work is messy. This work is dirty. The world we inhabit here in urban Indonesia is messy. And very dirty. Whatever is sleek or polished or precise becomes blemished instantly, if not sooner. Any newly-arising vision of an Ideal World tarnishes in the tropical and political funk here, even before it has been seen or described. Who knows that more than The Kids? Farid received the invitation to rawness from Philip Guston, via Basquiat, and he finally accepted. Coming from a background in media and graphic design, Farid’s jailbreak from the constraints of clean work, clear lines, and ease of unlimited cheap reproduction is a watershed in his development as an artist. 

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Farid menceritakan pada kita sosok yang baru saja diselesaikan yang merepresentasikan sebuah metamorfosa di dalam perkembangannya. Dia mengunakan kata “mentah” secara intuitif dengan gembira. Karya ini berantakan. Karya ini  kotor. Dunia yang kita diami di dalam lingkungan perkotaan Indonesia ini berantakan. Dan sangat jorok. Apapun yang dipoles dengan sempurna, lambat laun menjadi pudar. Visi apapun yang muncul mengenai dunia yang dicita-citakan tercemar di dalam kegaduhan tropis dan politik disini, bahkan sebelum dilihat atau dijelaskan. Siapa yang mengetahui lebih baik dibandingkan The Kids? Farid menerima undangan dari Philip Guston, melalui Basquiat, dan dia akhirnya menerimanya.  Berlatar belakang dunia desain dan grafis, Farid mendobrak karya bersih, garis jelas dan reproduksi mudah dan murah serta tak terbatas di dalam perkembangannya sebagai seorang seniman. 

Susi Johnston, Guest Writer

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For more information

contact kusuma@kendragallery.com 

+6281936052678 / +62361736628

www.kendragallery.com

artist page:

www.faridstevy.blogspot.com

www.faridstevy.com (will be launched at exhibition opening)

thank you

NEW LONG SLEEVE DENIM SHIRT

NEW FACE

BRONXINC SKULL

REVOLUTION BECOMES A TRUE

BRONXINC SEASON #3 from BRONXINC YK on Vimeo.

Behind The scene of Photo session bronxinc season #3 -REVOLUTION BECOMES A TRUE- Talent : Girls : Tanja Groenenboom, Boy : Thijs van Oirschot Video By : Gilang Kusuma (LEPASKENDALI LABS) Edited By : LEPASKENDALI LABS Photo Shoot by : Mokstimovefic Wolfang Song By : Johny cash / Ring Of Fire - Cover by : Dick Dale bronxinc.net

LAND OF LIBERTY

LAND OF LIBERTY from BRONXINC YK on Vimeo.

art director : Acid & Hanes Talent : Farid Stevyasta Photographer : Mokstimofeevic Wolffang DOP : Gilang Kusuma ost : - Venus in Furs - The Velvet Underground - Album The Velvet Underground & Nico Editing : LEPASKENDALI YK www.bronxinc.net

THE WOODS BRONXINC

THE WOODS BRONXINC from BRONXINC YK on Vimeo.

art director : Acid & Hanes Talent : Johanna Suryanto Photographer : Mokstimofeevic Wolffang DOP : Gilang Kusuma ost : Rocking Horse - The Dead Weather Album Horehound Editing : LEPASKENDALI YK www.bronxinc.net

HOLYDAY OR DEATH

HOLYDAY OR DEATH BRONXINC from BRONXINC YK on Vimeo.

art director : Acid & Hanes Talent : Gloria Bernadine Photographer : Mokstimofeevic Wolffang DOP : Gilang Kusuma ost : Shame and Fortune - Yeah Yeah Yeahs - Album it's blitz! Editing : LEPASKENDALI YK www.bronxinc.net

New Product Season #2

NOW available BRONXINC Season #2 -EGOS KILL EVERYTHING- and -HOLY DEATH- grab it fast product at GATE STORE yogyakarta . or email: order.bronxinc@gmail.com

New Product Season #2

NOW available BRONXINC Season #2 -LAND OF LIBERTY- and -BORN TO BE FREE- grab it fast product at GATE STORE yogyakarta . or email: order.bronxinc@gmail.com

INSTAGRAM PHOTO CONTEST

"SHOOT THE BRONX"

TEMA

Tema dari lomba foto ini adalah MEN ACTIVITY, dimana semua aktivitas yang menunjukan LAKI BANGET
misal dari olahraga , music, otomotif atau apapun yang berhubungan dengan aktivitas laki-laki.

PERATURAN

• Lomba instagram ini terbuka bagi masyarakat umum / komunitas Laki-laki dan Perempuan
• Foto hanya boleh diambil dengan menggunakan perangkat Android / iPhone.
• Editing foto hanya boleh menggunakan Instagram. Selain instagram akan di  
  diskualifikasi.
• Foto harus Sesuai dengan TEMA, dan merupakan Hasil karya sendiri (Orisinil).
• Foto tidak mengandung unsur SARA, Pornografi, Sadisme, dan Sarkasme
• Foto Wajib diberi Watermark SHOOT THE BRONX
• Upload hasil foto karya anda di INSTAGRAM dengan menyertakan hashtag(#) #lifestyle
   #fashion   #bronxinc_yk #gearofrebellion dan mention ke @BRONXINC_YK
• Setelah Upload, Share hasil foto anda ke FB, dan TWITER dengan menyertakan
   hashtag(#) #lifestyle  #fashion   #bronxinc_yk #gearofrebellion. Follow dan mention
   ke @BRONXINC_YK.
• Waktu upload foto dimulai tgl 28 Sept - 13 Okt 2012.
• 15 foto terpilih akan di upload di Fan Page facebook BRONXINC tgl 14 Oktober 2012
• Pemenang akan di tentukan dangan voting Like  terbanyak di INSTAGRAM dan FACEBOOK
  mulai tgl 14 s/d 17 Oktober 2012 dan akan diumumkan pada tgl 18 Oktober 2012.
• Panitia berhak menggunakan Foto yang sudah di upload untuk keperluan apapun
  (tetap   mencantumkan nama pemilik foto).

HADIAH & PENGUMUMAN

• Juara I akan mendapatkan Uang Sebesar Rp. 300.000 + 2 Product BRONXINC
• Juara II akan mendapatkan Uang Sebesar Rp. 150.000 + 1 Product BRONXINC
• Pengumuman pemenang akan diumumkan di www.bronxinc.net /  bronxinc.blogspot.com /  
  http://www.facebook.com/bronxinc.yk /
• https://www.facebook.com/pages/BRONXINC/300735693330961
• 15 karya terbaik akan di pamerkan di Gallery Webpage BRONXINC .
  Untuk info lebih lanjut silahkan hubungi Email : info@bronxinc.net  atau mention 
  ke  Twitter : @BRONXINC_YK ..

BRONXINC first SESSION

BRONXINC Teaser

BRONXINC inspired by the name of a popular area in New York, it is called BRONX. Why BRONX became the background of this brand? The answer is; when we heard BRONX as a word, the first thing that comes to our mind is focusing to a packed of a chaotic, cruel, rebellion area, and also an image of a mess street life, beside the expressions liberty that expressed in that place. Though with those hard condition, BRONX grows become something that emerge the new culture, and ‘till then; become a trend setter for the youth generation which spreads all over the universe. Through that background, BRONXINC appeared as a new born brand.

BRONXINC formed in February 1^st 2012 in Yogyakarta, Indonesia. BRONXINC as a clothing company would be focused on male fashion outfit as the target audience. BRONXINC producing T-shirt with surely qualified material and the indulging of comfort wear for every customer. BRONXINC, has a unique character design, with its simple, creative, and masculine. Occasionally, there are provocative quotes inside the T-shirt’s design as the BRONXINC identity.

The expression liberty become a plus value for every design, just like a masculinity freedom to expressed their truly figure. Their idealism of never ever stoop one’s head to the patrons, and liable to be rebel for a truly figure freedom would be reflected from BRONXINC.

GEAR OF REBELLION